Privacy Policy
Last Updated: January 2026
Art of Borg ("we," "us," or "our") operates the artofborg.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our site, which provides information and affiliate links related to Betway betting services.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit information, we may collect your name, email address, and contact details.
- Technical Data: We automatically collect your IP address, browser type, operating system, and referring URLs.
- Cookies: We use cookies and similar tracking technologies to enhance your experience and track affiliate referrals.
- Usage Data: We collect information about how you interact with our site, including pages visited, time spent, and clicks on links.
How We Use Information
We use the collected information for the following purposes:
- To track and verify affiliate commissions from Betway and partner casinos
- To analyse site performance and user behaviour using analytics tools
- To improve website functionality and user experience
- To respond to your inquiries and provide customer support
- To send marketing communications (where you have consented)
- To comply with legal and regulatory obligations
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Help us understand how users interact with our site using services like Google Analytics.
- Affiliate Tracking Cookies: Enable us to track referrals and commissions from Betway and partner operators.
- Marketing Cookies: Used for retargeting and advertising purposes.
You can control cookies through your browser settings and opt out of non-essential cookies at any time. Please note that disabling certain cookies may affect site functionality. You can also use industry opt-out tools to manage tracking preferences.
Third-Party Links
Our site contains links to Betway, other casinos, and affiliate partners. We are not responsible for the privacy practices of these third-party websites. We encourage you to review their privacy policies before providing personal information or engaging in any transactions. These operators are responsible for their own data handling and compliance with gambling regulations.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights:
- The right to access your personal data
- The right to rectify inaccurate or incomplete data
- The right to request erasure of your data ("right to be forgotten")
- The right to restrict processing of your data
- The right to data portability
- The right to object to processing
- The right to withdraw consent at any time
If you are a US resident, you may have additional rights under the California Consumer Privacy Act (CCPA) or other state privacy laws. To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Affiliate tracking data is typically retained for the duration required by Betway's affiliate programme terms. You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data rights, or have privacy concerns, please contact us at:
Email: [email protected]
We will respond to all data subject access requests and privacy inquiries within 30 days or as required by law.